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"Today's typical RV owner is 49 years old, married," says the RVIA of a 2005 survey. But lately she's a single lady taking off on her own or with friends.
There is a perception that an RV is a man's toy and that Rving is a man's hobby. Hubby drives, wifey navigates. Maybe once in a while she spells him off at the wheel, but he is still chief pilot. That image is shifting. According to RVing Women, a website for women RVers, there is "diverse group of women across the U.S. and Canada who enjoy RVing and love to travel." There are many factors behind the growing number of women who want to see the country through the windows of an RV without husband or family to accompany them:
A woman and a couple of friends may hop into the RV for a few days away from the stresses of work, spouses, children, housekeeping. A widow may elect to keep the rig and continue a well-loved lifestyle. Whatever the reason, more women seem to be RVing. Who Are RVing Women?
RV Sales and Attitudes to WomenHow do RV sales staff treat women in the sales process? Suite101 has over the past few months spoken to several women who have recently purchased or shopped for RVs with or without their husband or boyfriend along. While most reported being treated respectfully, a few comments indicated old-style attitudes especially from male sales staff.
Fortunately, these attitudes – guaranteed to drive a woman shopper out of the dealership! – seem to be few and far between. RV Buying Decisions and WomenMalia Lane, in a column at RVTravel.com, quotes two salesmen at a Seattle RV show about the difference in selling RVs to single women vs. couples.
When Women Go RVingWhen women do overcome the roadblocks, whether it's antiquated attitudes or their own fear or lack of confidence, the rewards of RVing are theirs. "I love the freedom of being able to go where I want and stay as long as I want," said Darlene, a square dancer and snowbird who travels to Arizona during the winter and parks her rig in a friend's field in Alberta during the summer. "It's a good life."
The copyright of the article Women RV Buyers – The New Market in RV Culture is owned by Thomas Alan Gray. Permission to republish Women RV Buyers – The New Market in print or online must be granted by the author in writing.
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